I led the creative concept and execution for Aryna Sabalenka’s custom limited-edition racket. The campaign was built around the idea of “Heat,” a tribute to Aryna’s passion and intensity on the court, the qualities that made her World No. 1 in the WTA. Visually, we brought...
For the launch of the Ultra v5, a racket built to dominate the court, I led the creative direction of the campaign. The concept came from a very human place: even the best players in the world struggle with their own thoughts during a match. We...
Lead graphic designer for the Bela v3 campaign. A padel racket designed by the legendary Fernando Belasteguín. The narrative was built around Bela’s unique legacy: not only the greatest padel player of all time, but also a mentor shaping the sport’s future. The campaign embraces a...
The design conveys sustainability and innovation by utilizing a treatment inspired by the grit of craft paper. This look and feel highlights the organic and recyclable benefits of the product as well as the string’s technology and unique texture. — Graphic Design: Albert Lozano Mur Photography Direction: Albert...
Lead graphic designer for the newest tennis racket franchise of Wilson, Shift v1. Designed by Wilson labs team, the racket frame was subjected to testing with the aim of creating a new generation of frames. What makes this racket different its unique ability to generate a...
Photography direction and graphic design for one of the most iconic tennis racket frachises of Wilson, Pro Staff v14. The campaign combines various action shots of the Wilson tour players that play with Pro Staff — Reilly Opelka, Ons Jabeur and Qinwen Zheng — and...
Photography direction and graphic design for the 2022 Wilson Night Session limited edition racket ad campaign. The campaign is inspired by the idea of playing at night on the Arthur Ashe Stadium in the US Open tournament, showcasing the product in the dark and showing...
Photography direction and graphic design for the 2022 Wilson Earth Day limited edition racket ad campaign. These eco-conscious rackets were designed using materials that reduce the frame's footprint on the environment. This ad campaign aims to communicate that using raw, earthy materials that complement the colors of the rackets. The campaign...
Stop-motion and motion design to advertise the new Triniti Pro, the most sustainable tennis ball on the market. The animation shows how the sleeve is made with cardboard that is 100% recyclable for a better planet. -- Graphic Designer: Albert Lozano Photographer: Lauren Laws Art Director: Nicole Gazzano...
Website design for the Pacutos adventure vehicle dealership, the #1 dealer in the south of Spain. The website is clean and colorful, easy to navigate and appealing to a young audience. Check the website out at pacutos.com. -- Graphic Designer: Albert Lozano Art Director: Albert Lozano Programer: acidamarketing.com...