Shift v1 Campaign

Lead graphic designer for the newest tennis racket franchise of Wilson, Shift v1. Designed by Wilson labs team, the racket frame was subjected to testing with the aim of creating a new generation of frames. What makes this racket different its unique ability to generate a massive amount of spin. For that reason, we based the visuals around the concept of spin and the aesthetics of a laboratory.

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Graphic Designer: Albert Lozano
Photographer: Swanson Studio
Art Director: Jonah Nolde / Evan Stremke