Photography direction and graphic design for the 2022 Wilson Earth Day limited edition racket ad campaign. These eco-conscious rackets were designed using materials that reduce the frame’s footprint on the environment. This ad campaign aims to communicate that using raw, earthy materials that complement the colors of the rackets. The campaign was released on the Wilson website, social media and eblast emails. Check out the product at wilson.com.
Graphic Designer: Albert Lozano
Photographer: Drew Meredith
Photography Direction: Albert Lozano
Art Director: Nicol Gazzano