Aryna Sabalenka x Wilson

I led the creative concept and execution for Aryna Sabalenka’s custom limited-edition racket.

The campaign was built around the idea of “Heat,” a tribute to Aryna’s passion and intensity on the court, the qualities that made her World No. 1 in the WTA. Visually, we brought this to life through a warm gradient inspired by the racket’s colors, paired with powerful photography that captured her defiant presence.

The campaign was executed in two phases: a teaser phase, designed to build hype around the new racket without revealing too much, and a launch phase, aimed at driving traffic to wilson.com.

The creative direction translated into a bold Instagram launch, which generated strong engagement with over 50K views within the first days of release.

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Sr Graphic Designer: Albert Lozano
Art Director: Tim McCaffrey
Copy: Ben Santorino
Photography: Alexander Aguiar