Ultra V Campaign Wilson

For the launch of the Ultra v5, a racket built to dominate the court, I led the creative direction of the campaign.

The concept came from a very human place: even the best players in the world struggle with their own thoughts during a match. We wanted to capture that inner dialogue and show how the Ultra becomes more than just equipment. It’s the tool that helps you reconnect with the game, clear your mind, and find that flow state where everything clicks.

Visually and verbally, the campaign expressed this balance of power and freedom. The headline “Swing with Power. Play with Freedom.” anchored the story, guiding the tone and energy of the creative across all touchpoints.

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Sr Graphic Designer: Albert Lozano
Art Director: Tim McCaffrey
Copy writer: Ben Santorino
Production: Noah Porter
Photography: Matt Hawthrone