Bela x Wilson Padel

Lead graphic designer for the Bela v3 campaign. A padel racket designed by the legendary Fernando Belasteguín.

The narrative was built around Bela’s unique legacy: not only the greatest padel player of all time, but also a mentor shaping the sport’s future. The campaign embraces a nostalgic yet bold aesthetic, portraying Bela’s shift from competitor to guiding figure in the sport. It’s not a farewell, but a transformation — stepping away from competition at his peak to reemerge as a timeless icon, embodying both mastery and enduring greatness.

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Sr Graphic Designer: Albert Lozano
Production: Codea Studio
Art Director: Tim McCaffrey